VITAGEN, Malaysia’s first and No. 1 cultured milk drink, is a household brand that has grown alongside generations of Malaysians for over 40 years since 1977. Each bottle of VITAGEN is packed with billions of live, probiotic cultures of Lactobacillus acidophilus and Lactobacillus paracasei that are clinically proven for optimal digestive health.

In 2018, a local landmark research conducted by Pusat Perubatan Universiti Kebangsaan Malaysia (PPUKM) revealed that the Lactobacillus acidophilus and Lactobacillus paracasei probiotic strains in VITAGEN have positive effects on digestive health and the immune system.

VITAGEN continues to promote the importance of gut health to Malaysians through education campaigns, nationwide. Today, the iconic bottle remains a trusted symbol for better gut health.